2020 Black Beyond Measure

for Target

Creative Direction | Visual Strategy & Storytelling | Digital Art Direction | Campaign Development

Multicultural work is one of Target’s most significant foundational pillars. Tasked with the visual direction for 2020, we set out to ignite Black History month by inviting our guests to rise above challenges and pursue their dreams with strength, perseverance, and joy beyond measure.

 I led the art & style guide direction for the campaign photography, style guide development, Target.com, social and digital display extensions.