Creative Director: Loni Booker

Responsibilities: Led a team of 18 creative to create the first-ever LTO for Latino audiences.Más Que is the now always-on platform for lesser engaged Latino guests. Building trust, representation, community, and uplifting culture are key components to the campaign.

Omnichannel platforms: Broadcast, photography, organic/paid social, digital display, dotcom, and custom partnerships.

Performance:

• Strengthened the gateway to target even more by winning the hearts of Latino guests in Q3. Grew campaign awareness from 38% 2020/2021to 53% in 2022 for lesser engaged guests.

• General Relevance grew from 77% to 83% (above benchmark)

• Más Que Hub drove 79.45% growth in traffic from 2021

Motion & Photography

TIMESQUARE BILLBOARD

TARGET.COM LANDING PAGE & SHOPPING EXPERIENCE

FOUNDER STORIES (SOCIAL)