Walmart Holiday Campaign 2018
Holiday Campaign, Walmart, 2018
Senior Photo Art Director: Loni Booker
Responsibilities: Campaign strategy, photo art direction, retouching direction
As the lead Art Director reporting to the Senior Creative Director, I worked to set the photography standard for Walmart’s creative rebrand. I led shoots spanning across lifestyle, still life, home, and beauty. I managed projects from development to pre & post-production to final execution for all the seasonal imagery for editorial, lifestyle, studio, still-life, and home.
walmart.COM digital EXPERIENCE
