Creative Rebrand — for Walmart

Creative Rebrand, Walmart

Lead Photo Art Director: Loni Booker

Responsibilities: creative rebrand strategy/ development, photo art direction, pre & post-production (including retouching direction)

In 2017, Walmart launched the internal initiative to rebrand and elevate the longstanding brand look & feel. As part of a multileveled strategy, the company opened its first photo studio. The intent was to outfit the studio with the best talent charged with developing the new visual identity.

I worked to set the photography standard for campaign, digital, and item photography. I directed shoots spanning lifestyle, still life, home, and beauty. I led projects from development to pre & post-production to final execution.